On April 23, BONHATA organized an AI Masterclass for hospitality companies in collaboration with Booking Success. The session focused on the growing impact of artificial intelligence on customer behavior and how this is reshaping the way travelers search for and plan their trips, with increasing emphasis on more specific search intent and the need for consistent, in-depth content.
As AI continues to play a larger role in the travel discovery process, it is essential for hospitality businesses to adapt in order to remain visible and competitive throughout the customer journey. The masterclass provided practical insights into how businesses can respond to these developments and strengthen their digital presence.
Cindy Wong-Galarraga, Director of Operations at Booking Success, shared valuable guidance on optimizing marketing efforts to improve visibility on AI-driven platforms. She also introduced the Booking Success AI Audit, a tool designed to help hospitality companies enhance their performance by identifying areas for improvement and offering clear, actionable recommendations.
The afternoon concluded with a Tourism After 5 event, organized in collaboration with Tourism Corporation Bonaire (TCB). This informal networking event brought together professionals from across the tourism sector, fostering connection and collaboration within the industry. These gatherings aim to contribute to a more connected and resilient tourism sector.
We would like to thank Booking Success for hosting the masterclass, Divi Flamingo Beach Resort & Casino for their hospitality, and Tourism Corporation Bonaire for partnering with us on the Tourism After 5.
And of course, thanks to everyone who joined us for both the masterclass and the Tourism After 5. We hope to see you at our next event. Keep an eye on our socials for updates!