A Stronger Quarter, But Caution Ahead
The key performance indicators for Q2 2025, compiled data received from resorts that are members of BONHATA. The numbers show notable gains year-over-year across occupancy, rates, and revenue per room. However, a closer look reveals that much of the growth remains cost-driven, raising important questions about long-term sustainability and the need for strategic marketing efforts.
Q2 2025 Hotel Performance Highlights
| Q2 2025 | Change | |
|---|---|---|
| Occupancy | 62% | ▲ 13% |
| Average Daily Rate (ADR) | $254 | ▲ 16% |
| Revenue per Available Room (RevPAR) | $157 | ▲ 30% |
What’s possibly Driving These Results?
- Expanded airlift capacity helped stimulate demand in select months.
- Rising operating costs and inflation prompted rate increases.
- Room upgrades and capital investments across properties have justified higher pricing.
Looking Ahead: Q3 + Q4 Forecast
The outlook for the second half of the year remains mixed:
- Q3: A modest 4% increase in occupancy is expected compared to 2024.
However, September and November are forecasted to underperform, marking potential vulnerabilities. - Q4: Projected to decline by 3% in occupancy year-over-year.
If trends hold, we may finish 2025 at occupancy levels similar to 2019, despite a strong start earlier in the year.
BONHATA’s Strategic Takeaways
- Short-term growth is evident, but long-term resilience depends on demand truly catching up with pricing.
- We must not over-rely on ADR-driven gains — especially in a highly competitive regional market.
- There’s a clear need for timely, targeted marketing initiatives to support bookings during weaker periods, especially in September and November.
We thank all BONHATA participating members for your continued support, data contributions, and commitment to transparency. These insights are vital for guiding our collective strategy.